The 2010 Commonwealth Games Organizing Committee on Friday said they have sure commitment of US $60 million revenue from television rights.
The Commonwealth Organizing Committee in a statement mentioned that they had predicted a revenue of $40 million from selling television rights, but they have already managed $60 million.
"We have crossed our target and we are going to touch $60 million by selling television rights. We have struck a good deal with broadcasters in Australia and Britain by sorting out the timing of the disciplines which are popular in these countries," Kalmadi said.
Earlier in a report, government of India indicated that Commonwealth Games will be revenue-neutral event and may make slight profit as well. The 2010 Commmonwealth Games Organizing committee is confident that they can repay $2.6 billion aide that it has got from the government.
Four major revenue streams for 2010 CWG will be through sponsorship, TV rights, merchandising and ticket sales.
The Commonwealth Organizing Committee in a statement mentioned that they had predicted a revenue of $40 million from selling television rights, but they have already managed $60 million.
"We have crossed our target and we are going to touch $60 million by selling television rights. We have struck a good deal with broadcasters in Australia and Britain by sorting out the timing of the disciplines which are popular in these countries," Kalmadi said.
Earlier in a report, government of India indicated that Commonwealth Games will be revenue-neutral event and may make slight profit as well. The 2010 Commmonwealth Games Organizing committee is confident that they can repay $2.6 billion aide that it has got from the government.
Four major revenue streams for 2010 CWG will be through sponsorship, TV rights, merchandising and ticket sales.
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