Tuesday, 15 December 2009

Commonwealth Games campaign urges Delhi to improve

Colourful and chirpy - a new campaign that urges Delhiites to have a sense of ownership for the city by keeping it clean and observing traffic rules, among others, has been initiated by the Delhi government in preparation for the 2010 Commonwealth Games.

With its messages splashed across bus stops and other public places, the campaign aims to imrpove civic sense in the capital’s residents.

Messages like respecting women, observing traffic rules, not defacing monuments and not spitting in public places are sent across through quick witted and colourful ads. The campaign was started on 12-Dec to ensure that some of the basic civil issues are addressed before 2010 Commonwealth Games.

For instance, one message reads “Humpty Dumpty had a great fall, agar traffic rules follow nahi kiya, to hoga bura haal,” which means you will suffer if traffic rules are not observed.

Harish Arora, the executive creative director of the campaign said: “‘Come on Delhi’ is a clarion call to citizens, telling them that it’s time to improve. It seeks to invoke in civilians a sense of ownership of the city’s state-of-the-art infrastructure, facilities, services and heritage landmarks, ensuring that they use it with care and concern.”


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