Saturday, 12 December 2009

Commonwealth Games TV rights fetch $60 million

The 2010 Commonwealth Games Organizing Committee on Friday said they have sure commitment of US $60 million revenue from television rights.

The Commonwealth Organizing Committee in a statement mentioned that they had predicted a revenue of $40 million from selling television rights, but they have already managed $60 million.

"We have crossed our target and we are going to touch $60 million by selling television rights. We have struck a good deal with broadcasters in Australia and Britain by sorting out the timing of the disciplines which are popular in these countries," Kalmadi said.

Earlier in a report, government of India indicated that Commonwealth Games will be revenue-neutral event and may make slight profit as well. The 2010 Commmonwealth Games Organizing committee is confident that they can repay $2.6 billion aide that it has got from the government.

Four major revenue streams for 2010 CWG will be through sponsorship, TV rights, merchandising and ticket sales.


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