Wednesday, 15 September 2010

Commonwealth Games merchandise sales catching up

The long wait to have one’s share for the Commonwealth Games’ merchandise has finally come to an end. Premier Brands, the licensee for the CWG 2010 merchandise which initially pulled out from the association is back in action after differences about business plan were sorted out with Commonwealth Games organizing committee.

We now have an array of products (29 types) which are up for sale across Delhi. The merchandise will also be available at all the competition venues and Games village as well as at the high footfall areas in the capital that includes international and domestic airport terminals, metro stations, selected railway stations and retail outlets.

The official Games merchandise is available at the store set up at the OC headquarters and includes branded sportswear like T-shirts, jackets, casual wear, kid’s apparels, generic items like umbrellas, key-chains, and mugs among others. The product prices range from Rs 25-300 and no product has been priced more than Rs 300 in the first phase of the merchandise launch.

The second phase of sale is set to witness 5-6 new stores being set up in the next few days across Delhi/NCR and over 60 stores at all the Game venues for the sale of merchandise.

Interestingly, its vuvuzelas that have been hot favourite of Delhiites amongst all the merchandise. The instrument came into limelight during Football world cup earlier this year. However, it was later banned at some of subsequent sporting events under complaint from participants. It will be interesting to see athletes' reaction regarding Vuvuzelas in action during Commonwealth Games


Tina said...

See Delhi like you’ve never seen Delhi before! Join us at PURANA QILA, THE OLDEST FORT OF DELHI, on 18th September 2010, to watch 100 percussionists perform together to Stand Up against Poverty. Passes are FREE. Fan for more details.

Nishchient said...

Chak dega India, CWG2010 India will be a great hit, people only have to do is to maintain the pride of India follow the rules made for CWG still the events atleast.

Just see deep in to your heart, you must be having soft corner for India always.

So keep up the spirit, its our family and our children, lets boost them up and make it a successful event.

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