Wednesday, 30 September 2009

Commonwealth Games England's new BRAND identity

The England team for the 2010 Commonwealth Games has called in Threepipe Sport to launch its new brand identity. Commonwealth Games England has also asked Threepipe to raise awareness of the sponsorship opportunities around Team England, as they prepare for Delhi 2010.

Threepipe will help to raise consumer awareness of the new Team England brand positioning and logo, which was recently redesigned by Corporate Edge and was due to be officially unveiled this week.

The agency will attempt to use social and digital media to engage sports fans and young people directly.

In seeking to raise awareness of the new range of commercial sponsorship opportunities around Team England, Threepipe Sport will offer brands a chance to be -associated with a national sporting property in the build up to Delhi 2010, the last major multi-sport event to take place before London 2012.

In the early part of the activity, Threepipe Sport will help to raise awareness and excitement around the Queen’s Baton Relay, the traditional forerunner to each Commonwealth Games.


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