Wednesday, 9 September 2009

Sponsors required for Usain Bolt

Usain Bolt at Commonwealth Games
Commonwealth Games organisers are seeking an Indian sponsor to try to encourage Usain Bolt to commit himself to the event in New Delhi next year. The Jamaican, the world record holder for the 100 and 200 metres, has so far kept his schedule for 2010 under wraps but officials hope that a big Indian company would guarantee his participation.

Officials believe that in a country with the 12th biggest economy in the world, along with China, the fastest growing – the triple Olympic and world champion would be an attractive brand ambassador for a major Indian firm. It remains to be seen if any of Indian companies share their view and find it worthwhile to take the plunge. So far, the International sports good companies have promised quite a lot regarding India's growth story but have failed to deliver when it comes to making commitment to the market. This can be attributed to their lack of understanding of the market dynamics, and also to the fact that Indian customers are extremely price sensitive.

The super star said at the World Championships in Berlin last month that he hoped he would be able to compete at Commonwealth Games in the Indian capital due to begin on October 3, 2010. A final decision will be taken after consultation between the star and his coach and training staff.

Click here  to watch Usain Bolt's WORLD RECORD setting run at Berlin World Championships.


Track fan said...

I hope they will get a sponsor. The CG will not be the same without Usain Bolt. He is quite simply the best Track athlete this world has ever seen - plus he is exciting

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