Indian Olympic Association (IOA) Vice-President Vijay Kumar Malhotra has proposed the name of Bollywood star Amitabh Bachchan as brand ambassador of the Commonwealth Games.
In a letter to Commonwealth Games Organising Committee (CWGOC) chairman Suresh Kalmadi, Malhotra said Bachchan represents the best of India's mid-age generation and is an icon for the youth so he would be the best choice as the brand amassador for the October 3-14 Games.
''The appointment of Brand Ambassadors for Commonwealth Games 2010 is going to be very crucial because they will be looked upon as the best and brightest of the country,'' Malhotra, who is also a senior member for the Organising Committee, wrote in his letter.
''I suggest Mr Amitabh Bachchan should be appointed as the main brand ambassador of Commonwealth Games. He was the brand ambassador of 1982 Delhi Asiad in which he lent his voice and anchored the opening ceremony,'' he added.
He also suggested that only those people who have a clean image should be considered for the job.
In a letter to Commonwealth Games Organising Committee (CWGOC) chairman Suresh Kalmadi, Malhotra said Bachchan represents the best of India's mid-age generation and is an icon for the youth so he would be the best choice as the brand amassador for the October 3-14 Games.
''The appointment of Brand Ambassadors for Commonwealth Games 2010 is going to be very crucial because they will be looked upon as the best and brightest of the country,'' Malhotra, who is also a senior member for the Organising Committee, wrote in his letter.
''I suggest Mr Amitabh Bachchan should be appointed as the main brand ambassador of Commonwealth Games. He was the brand ambassador of 1982 Delhi Asiad in which he lent his voice and anchored the opening ceremony,'' he added.
He also suggested that only those people who have a clean image should be considered for the job.
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