Wednesday, 27 January 2010

Prasar Bharti to be official CWG broadcaster in India

Parsar Bharti has taken the rights of live telecast of Commonwealth games to be held in New Delhi in October this year for India.

Baljit Singh Lalli, Chief Executive Officer Parsar Bharti said here Wednesday that the rights have been taken for the live telecast on Doordarshan and live transmission on AIR in India only.

He said that Parsar Bharati will have first right of telecasting/transmitting in India for the live coverage of the mega event, he said.

Lalli said that Doordarshan, a public broadcaster of India will switch over to complete digitalization of its terrestrial infrastructure within 8 years.

DD currently has 1435 Analog TV transmitters, with a single TV being broadcast in service in 7 or 8 MHz bandwidth. The broadcaster has been given the mandate of complete digitalization of its terrestrial infrastructure by 2017, he added.

Asked about the improvement of programmes of DD he said “We do not enter any competition with any one and will remain as Public Broadcaster as Parliament has already declared it”. He however admitted that there was scope of improvement in programmes of Doordarshan.


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