Friday, 6 August 2010

CWG OC terminates contract with SMAM

Commonwealth Games Organising Committee terminating its contract with Australian-based Sports Marketing and Management (SMAM) is unlikely to have any impact on the sponsorship deals that have been already sealed for the upcoming Games.

Executives of companies like Tata Motors, Hero Honda, Coca-Cola and Reebok, besides public sector firms like Central Bank of India, which has already been roped in as one of the sponsors, said their deals will not change due to the removal of the agency handling the sponsorships.

Spokesmen of most sponsors who have already come on board said their deal has been legally signed with the Organising Committee(OC) whereas SMAM was just a facilitating agency.

SMAM’s contract was terminated by the Commonwealth Games OC over alleged non-performance and inability to deliver sponsorship targets. The OC alleged that SMAM had failed to notch up sponsorships worth $122 million by June 30. Out of the 48 sponsorship opportunities identified only about 11 sponsors had come on board.

According to Australian media reports, SMAM executives on Friday maintained that they do not have any confirmation from officials in Delhi about the termination of their contract, thus denying any wrong-doing.

Meanwhile, another firm Premier Brands, which has the official rights for merchandising and licensing for the Games, plans to launch its merchandise by Monday.

Suresh Kumar, chairman of Premier Brands, which is a subsidiary of Compact Disc India, said the company will be selling the official merchandise in mini-vans in schools and residential areas besides 70 other locations around the Commonwealth Games venues. The company has roped in brands like Luxor Pens, Adani Oil, SR Foils and Vigneshwara Developers, among others.


Post a Comment

Related Posts with Thumbnails we are in

Sport Blogs - BlogCatalog Blog Directory blogarama - the blog directory Sports blogs blog directory Blog Directory Golden - Links Web Directory Blog Collector Free Website Directory

Blog Directory Blog Directory

Follow this site

Link exchange | Internet Marketing