Tuesday 9 March 2010

2014 Glasgow Games logo's significance

While there has been a lot of talk regarding logo of 2014 Commonwealth Games to be held in Glasgow, many people could not understand what the logo signifies. The logo's 4 colored components depict following:

The Glasgow 2014 Commonwealth Games will be the 20th Games. This is a landmark number that adds to Glasgow’s pride in being its host. The outer ring, that encompasses the others, is a strong, vibrant red – the official “True Red” of the Commonwealth Games Federation (CGF) palette.

There will be 17 sports on the programme at Glasgow 2014. The next ring of the brand identity, in “Triumph Yellow” from the CGF palette, represents the number of sports. It’s exactly 17/20ths of the full circle.

Glasgow 2014 will host 11 days of competition, which are represented in the third ring of the brand identity, rendered in the CGF’s “Heritage blue”, and making up 11/20ths of the circle.
At the heart of our brand identity is 1 Host City, represented by “G” for Glasgow, meaning “Dear Green Place” in Gaelic, and is in a suitably vibrant green.

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