Tuesday, 30 March 2010

Amitabh Bachchan won't be CWG's brand ambassador

Indian Olympic Association and Commonwealth Games chief Suresh Kalmadi on Tuesday said that the upcoming Delhi Games will not have actor Amitabh Bachchan as its face and the CWG committee was looking for a young brand ambassador.

“We need to keep young people, and can’t follow the module of the Asiad Games (1982). Amitabh Bachchan was in 30s during 1982 Asian Games and thus was apt representation for the Games. However, things do change with time. We had thought of names like Milkha Singh and PT Usha but are currently looking at younger people to represent CWG 2010.”

He also said that it was not his decision alone to appoint the brand ambassador and since it is India's event, consensus would be taken before a final call.

Hinting at politically driven motives for the move, BJP leader Vijay Kumar Malhotra said it unfortunate and questioned Kalmadi’s authority for taking such a decision. He further accused the core working committee of the Commonwealth Games to be Congress dominated and hoped to get public support behind him on the issue.

However, this came after BJP suggested Amitabh Bachchan's name as brand ambassador of Commonwealth Games yesterday. Congress, on the other hand, said the party has a habit of "fishing in troubled waters".

The Commonwealth Games 2010 are to be held in New Delhi in Oct 2010.


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