Thursday, 18 March 2010

Coca-Cola is official beverage for 2010 Commonwealth Games

Coke partners with 2010 Commonwealth GamesThe Organising Committee Commonwealth Games 2010 Delhi, today announced Coca-Cola India as the official beverage for the XIX Commonwealth Games 2010 Delhi. Coca-Cola India, the country’s largest soft drink seller signed a Memorandum of Understanding (MoU) to sponsor Delhi Commonwealth Games.

Coca–Cola India’s product will exclusively be sold to spectators at all venues, and served to all the athletes, team officials, volunteers etc. during the XIX Commonwealth games 2010 Delhi. The exclusive association with Coca–Cola India encompasses products in the carbonated soft drink, water, juice and juice drink categories helping Coca-Cola India connect and engage with its customers, dealers and employees in one of the most memorable ways.

Organising Committee Chairman Mr. Suresh Kalmadi said on the occasion, "We are delighted to have Coca-Cola India as the official beverage for the Commonwealth Games 2010. Coca–Cola has a strong legacy of supporting Olympic sports and need no special introduction. Today is an important day for all of us as we are just 200 days away from the Commonwealth Games 2010 Delhi. We are confident about delivering a Games that India will be proud of. Coca–Cola India’s coming on board with the XIX Commonwealth Games 2010 Delhi is thus a logical move and the tie-up will benefit all stakeholders."

Atul Singh, President and CEO, Coca-Cola India and South West Asia speaking on the tie-up said "Commonwealth Games 2010 without doubt is one of the biggest sporting events to be organized in India. It symbolizes the confidence and the resurgence of our great country. Coca-Cola India is extremely proud to announce its exclusive association as the Official Beverage of the Delhi 2010 Commonwealth Games. Organizing such International sporting events goes a long way in creating a sporting culture in the country. Like all sports enthusiasts, I am looking forward to October when we would witness some real, power-packed sporting action." 

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The Coca-Cola Company has been associated with the Olympic Games since 1928. In 2008, Coca-Cola India was the official beverage partner to the Youth Commonwealth Games in Pune. The up-coming Commonwealth Games 2010 Delhi is expected to capture the imagination of the complete nation along with lakhs of foreign tourists. This partnership is one of the most prominent tie-up for the multi sport extravaganza due for October this year.


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