Thursday, 25 March 2010

Reality TV catches up with Commonwealth Games

The organizers of the Commonwealth Games are in talks with TV channels to produce a reality show based on a drive to find the next sporting superstars hidden in the country’s nooks and corners.

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The reality show is set to be launched in May 2010, five months before 2010 Commonwealth Games.

The nationwide search will have most of the Olympic sports, mainly outdoor ones, and involve teams from CWG organizers with local sports authorities to hold trials in various parts of the country.

Commonwealth Games reality showThis summer, get ready for the biggest reality program to ever hit your TV screens— the Commonwealth Games talent hunt show.

“It will bring India’s present champion athletes closer to the people. It will invite everyone to come out and play. And it will help identify the future talent,” Suresh Kalmadi, chairman, CWG Organising Committee, said.

This will not only help find out the unknown athletes but also turn the whole process —from trials to selections to finals—into a daily fix of reality TV, complete with behind-the-scenes drama.

Everyone can participate, irrespective of age and background. Only the winners in each category will clear the various selection levels.

“The Games will leave a legacy of the Olympic sports in a land of cricket and more cricket,” he said.

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The winners will get cash rewards, and they will also be picked up by the sports authority for coaching and training and preparing them for the games.

Apart from being a people-connect venture ahead of the
Commonwealth Games, the talent hunt will also be a huge money-spinner for the organizers, who will earn revenue from TV rights and other sources.

Those who have witnessed similar sporting ventures in the past warned of the government apathy affecting the cause. “While it is a good move by the OC, the talents that emerge out of it should continue to get patronage in the long run,” said Madhumita Bisht, a Padma Shri and Arjun Award recipient and nine times national champion in badminton.


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